WHAT IS PLÁKATA?

PLÁKATA! is an expression Carlos Peña and his brothers used when they were kids playing baseball. From little league fields, to sandlots, from the backyard to the living room and eventually, even the big Leagues.

They would yell PLÁKATA! when they crushed the ball.

This has led to the PLÁKATA! trend and brand. It’s synonymous with tenacity, grit, hard work and ultimately, triumph and victory. It’s about giving your best, all day, every day, in all you do. It’s about CRUSHING THE NOW!